Front End Development services from American Pharmacy Cooperative, Inc. (APCI) help independent pharmacy members drive store traffic and increase front-end sales through programs like the Monthly Circular Program, Off the Wall Deals, and Front End Merchandiser support, exclusively for APCI members.
More traffic. Better execution.
Stronger front-end performance.
APCI helps members improve pharmacy front end merchandising and grow retail sales with proven programs that create demand and support in-store execution. From monthly circular advertising to value programs and merchandising services, we help you compete with national chains while staying true to the independent pharmacy advantage.
Pharmacy Front End Merchandising Programs
That Build Store Traffic
Front End Development starts with strong pharmacy front end merchandising, consistent traffic, and smart execution. APCI’s programs help members bring customers into the store — and keep them coming back — with a comprehensive and competitive product assortment, flexible planogram options, and support tools that make it easier to run a strong front end. These services are available exclusively to APCI members.
Monthly Sales
Circular
Year after year, the APCI Monthly Circular Program has been recognized as the industry’s premier ad circular opportunity for independent pharmacies. The program provides monthly themed circulars customized for your store, designed to drive traffic and promote everyday, in-stock merchandise at highly competitive prices.
Circulars can be direct mailed through APCI or shipped to your local newspaper or shopper for distribution. Depending on format, each circular features 45 to 75 items, with most items being everyday, in-stock front-end products. APCI buyers also source close-outs and seasonal opportunities so your ad pricing can be competitive — and in many cases, at or below national chains.
A themed POP kit — featuring shelf talkers and window signs — helps support strong in-store execution and ensures customers can quickly find featured offers.
Off the Wall
Deals
Community pharmacies are always seeking new ways to increase store traffic, expand revenue streams, and strengthen customer relationships. Establishing a value program of everyday personal care and household items creates a niche advantage that encourages repeat visits and adds to the customer shopping experience.
APCI’s Off the Wall Deals program is an offering of high-quality products, multiple planograms, and POP kits. Ordering is quick and easy through your McKesson DC, helping you keep shelves stocked and displays consistent.
Front End
Merchandisers
The APCI Front End Merchandiser Program (FEM) is a simple, inexpensive way to enhance your pharmacy’s front end appearance, performance, and profitability. FEM works in conjunction with McKesson’s existing SPAR program to provide merchandising services not provided by SPAR, including seasonal, dollar/value, paper, food, snack and beverage, and household categories.
To keep traffic generated by advertising flowing smoothly, APCI encourages best-practice execution: have advertised products displayed prior to sale dates, use shelf talkers and window signs, and ensure your point-of-sale process supports fast, efficient checkout.
APCI also works with approved vendors who can assist with store shelving, layout, and point-of-sale systems to support the overall front-end experience.
Execution &
Support
Strong results come from consistent execution. APCI programs are designed to make front-end success easier with tools that support visibility, pricing clarity, and shoppability.
- POP materials that reinforce promotions at the shelf and in windows
- Planograms that simplify value-category setup and maintenance
- Vendor support options for shelving, layout, and point-of-sale solutions
Why Choose APCI for
Front End?
- Proven programs built for independent pharmacies
- Competitive pricing designed to help you compete with national chains
- Tools for execution like POP kits and planograms
- Convenient ordering through McKesson DC on select programs
- Member-focused support from a cooperative built to help independents grow
Take Your Front End to the
Next Level
APCI’s Front End Development programs are available exclusively to member pharmacies. If you’re not yet a member but want to learn more about how APCI can help your pharmacy grow traffic and front-end performance, we encourage you to connect with our team.
Call (800) 532-2724|Email sales@apcinet.com